Head of Marketing · Vics Ventures

Sujoy Debnath (Dada)

I Help Businesses Grow Through Strategy, Marketing & Storytelling

I plan and run performance campaigns on Meta, Google and TikTok, shape brand positioning, and build content systems that keep working after the ad spend stops.

Business Consultant · Performance Marketer · Content Strategist · Filmmaker · Jessore, Bangladesh

Marketer by strategy, storyteller by instinct

I'm Sujoy Debnath, and most people call me Dada. I'm Head of Marketing and Brnading at Vics Ventures, where I run performance marketing, Branding, Creative Direction, Ad Copy and Social Scripting for brands: Naturals by Rakhi, VIRA and others.

Beyond marketing, I’m building my own personal brand around personal growth, productivity, storytelling, and creative work—sharing what I learn while helping others turn ideas into action.

Skills: Meta Ads, Google Ads, Tiktok Ads, AI Workflow, Brand Strategy, Performance Marketing, Creative Direction, Filmmaking

Where I can help you grow

Eight things I do every week, for my own brands and for the businesses I advise.

  • Performance Marketing

    Meta, Google and TikTok campaigns with clean tracking and weekly creative tests.

  • Business Consulting

    Growth diagnostics, offer design and go-to-market plans for founders who need a clear next step and someone to hold them to it.

  • AI Automation

    Agent workflows that watch campaigns, draft reports and schedule content, so the team spends its time on decisions.

  • Marketing Strategy

    Channel mix, budgets and a 90-day plan built around your margins.

  • Brand Positioning

    A sharp promise, a clear audience and a voice people remember.

  • Content Strategy

    Pillars, calendars and scripts that turn one idea into a week of posts.

  • Creative Direction

    Ad concepts, shoot briefs and hooks designed to stop the scroll.

  • Filmmaking

    Brand films, reels and drone shots, from script to final grade.

Brands I grow every day

Brands, one approach: clear positioning, measured campaigns and creative that sells. The banners below are campaigns I led.

Naturals by Rakhi: Turning a home-grown hair oil into a household name

Hair care

Rebuilt the funnel around founder-led storytelling and UGC-style creatives and influencer campaign, then scaled winners on Meta, google ads and tiktok ads with tight CPA guardrails.

Results: 5.4 Blended ROAS; $2.05 Cost per purchase; 8M+ Monthly reach

Meta Ads, Google Ads, Tiktok ads, influencer campaign

VIRA: Building a skincare brand buyers trust before they order

Skincare

Positioning and conversion strategy for a skincare line: product storytelling, landing-page structure and content that answers buyers' questions before they order.

Results: 4.5 Blended ROAS; $3.05 Cost per purchase; 2M+ Monthly reach

Brand Strategy, Conversion, Content, Media Buying

Kinbe: Moving shoppers from social feeds to checkout

E-commerce

Campaigns for an online store that sells far more than gifts, from home appliances and electronics to motorbikes, built to move shoppers from social feeds to checkout.

E-commerce, Social Ads, Campaigns

Vics Ventures: One in-house team, from idea to impact

Parent company · Growth

The company behind Naturals by Rakhi, VIRA and others. I lead marketing across video, digital ads, customer support, brand strategy, social media, creative design and web.

Results: 5+ Brands managed; 7 Services in-house; 1M+ Monthly reach

Digital Ads, Brand Strategy, Creative Design, Web & E-commerce

Ideas I share every week

My thoughts on marketing, business, personal growth, productivity, and the psychology behind how we work and live.

  • Business Psychological Move On (48k+ views)
  • Why Your Meta Ads Stop Working After Two Weeks
  • Introvert থেকে Icon: ক্যামেরার ভয় কাটানোর ৩টি ধাপ
  • Pricing Your Offer So Customers Say Yes
  • Server-Side Tracking Explained Simply
  • To-do list নয়, time block দিয়ে দিন সাজান
  • From One Idea to Seven Posts: My Content System
  • ছোট ব্যবসা বড় করার আগে যে ৫টি প্রশ্ন করবেন
  • মৃত্যুর আগে নিজের জন্য বাঁচুন! (20k+ views)
  • সকালের ১টি অভ্যাস
  • Drone b-roll in 30 seconds
  • Offer vs ad: which matters more?
  • Introvert-দের জন্য ক্যামেরা টিপস

Learn with Sujoy da

Practical, lessons on marketing, personal growth, productivity and the principles that make work and life better.

Time is everything

Take back your day, one time block at a time Time-management course for students, freelancers and working people who feel busy all day but finish little. Plan your week, protect deep work and build routines that last.

Meta Ads from Zero

Campaign structure, creative testing and tracking for small brands running their own ads.

Content System Bootcamp

Turn one idea into a week of posts with pillars, a script bank and a simple publishing routine.

Ideas worth a whole book

Long-form writing on personal brand, time and growth.

Introvert to Icon

Build a personal brand without becoming someone else. A quiet person's guide to showing up online with confidence.

Time gives you every thing

সময়কে নিজের হাতে. The ideas behind the course, as a book you can keep on your desk.

The Small Brand Playbook

Marketing that works on a Bangladeshi budget. Positioning, ads and content for brands with small teams and big goals.

Tools I built for creators

Templates and kits from my own workflow, ready to duplicate.

Sujoy Creator OS

Notion workspace. One Notion workspace for your content pipeline, script bank, goals and weekly review.

Ad Hook Swipe File

PDF guide. Opening lines and angles for Meta and TikTok ads, sorted by product category.

Content Calendar Kit

Google Sheet. A monthly planner with pillars, formats and a posting tracker for small teams.

Notes on marketing and growth

Short, practical articles from my work with brands.

A Simple Framework for Testing Ad Creative

How to structure hooks, angles and formats so every test teaches you something.

কেন আপনার কনটেন্ট ক্যালেন্ডার টেকে না

ক্যালেন্ডার নয়, সিস্টেম দরকার। কীভাবে একটি আইডিয়া থেকে পুরো সপ্তাহের কনটেন্ট বানাবেন।

What a Head of Marketing Does All Day

Budgets, briefs, dashboards and a lot of saying no. An honest look at the job.

Moments behind the work

Team days, launches and the small wins we celebrate together.

  • The marketing team on a planning day (Team)
  • Celebrating a campaign win (Celebrations)
  • Behind the camera on a product shoot (Behind the scenes)
  • Gift boxes ready for the festive rush (Events)
  • Team lunch after a big launch (Celebrations)
  • Whiteboard session for next quarter (Team)
  • Birthday cake in the office (Celebrations)
  • Filming a Bangla content series (Behind the scenes)
  • Workshop with young marketers (Events)
  • Year-end team photo (Team)

What clients say

Feedback from founders, teams and students I have worked with.

Add a real quote from a client, colleague or student here. Open the editor, go to Testimonials and replace this text.

Zakir Hossain, Designer

Questions people ask me

Who is Sujoy Debnath?

Sujoy Debnath, known as Dada, is Head of Marketing at Vics Ventures in Jessore, Bangladesh. He runs performance marketing, branding, creative direction and social content for Naturals by Rakhi, VIRA and Kinbe, and helps other brands grow.

What services do you offer?

I offer Performance Marketing, Business Consulting, AI Automation, Marketing Strategy, Brand Positioning, Content Strategy, Creative Direction, Filmmaking. Every project starts with a short audit and a clear plan with numbers we track every week.

How can I start working with you?

Send me a message on WhatsApp, book a free call, or leave your number and I will call you back. We talk about your goals, then I send a simple plan.

Which ad platforms do you run?

I run campaigns on Meta (Facebook and Instagram), Google and TikTok, with proper tracking such as the Meta Pixel and Conversions API.

Are your courses in Bangla?

Yes. My courses are taught in Bangla, and some include English, so they are easy to follow for learners in Bangladesh.

How do I pay for a course, book or product?

You can pay with bKash, Nagad, Rocket or card. After payment I confirm your order on WhatsApp and send access within 24 hours.

Let's Build Something Extraordinary

Tell me where your business is today and where you want it in 90 days. I'll reply with an strategic plan.

thesujoy.dn@gmail.com · WhatsApp