I Help Businesses Grow Through Strategy, Marketing & Storytelling
I plan and run performance campaigns on Meta, Google and TikTok, shape brand positioning, and build content systems that keep working after the ad spend stops.
I'm Sujoy Debnath, and most people call me Dada. I'm Head of Marketing and Brnading at Vics Ventures, where I run performance marketing, Branding, Creative Direction, Ad Copy and Social Scripting for brands: Naturals by Rakhi, VIRA and others.
Beyond marketing, I’m building my own personal brand around personal growth, productivity, storytelling, and creative work—sharing what I learn while helping others turn ideas into action.
Skills: Meta Ads, Google Ads, Tiktok Ads, AI Workflow, Brand Strategy, Performance Marketing, Creative Direction, Filmmaking
Where I can help you grow
Eight things I do every week, for my own brands and for the businesses I advise.
Performance Marketing
Meta, Google and TikTok campaigns with clean tracking and weekly creative tests.
Business Consulting
Growth diagnostics, offer design and go-to-market plans for founders who need a clear next step and someone to hold them to it.
AI Automation
Agent workflows that watch campaigns, draft reports and schedule content, so the team spends its time on decisions.
Marketing Strategy
Channel mix, budgets and a 90-day plan built around your margins.
Brand Positioning
A sharp promise, a clear audience and a voice people remember.
Content Strategy
Pillars, calendars and scripts that turn one idea into a week of posts.
Creative Direction
Ad concepts, shoot briefs and hooks designed to stop the scroll.
Filmmaking
Brand films, reels and drone shots, from script to final grade.
Brands I grow every day
Brands, one approach: clear positioning, measured campaigns and creative that sells. The banners below are campaigns I led.
Naturals by Rakhi: Turning a home-grown hair oil into a household name
Hair care
Rebuilt the funnel around founder-led storytelling and UGC-style creatives and influencer campaign, then scaled winners on Meta, google ads and tiktok ads with tight CPA guardrails.
Meta Ads, Google Ads, Tiktok ads, influencer campaign
VIRA: Building a skincare brand buyers trust before they order
Skincare
Positioning and conversion strategy for a skincare line: product storytelling, landing-page structure and content that answers buyers' questions before they order.
Kinbe: Moving shoppers from social feeds to checkout
E-commerce
Campaigns for an online store that sells far more than gifts, from home appliances and electronics to motorbikes, built to move shoppers from social feeds to checkout.
E-commerce, Social Ads, Campaigns
Vics Ventures: One in-house team, from idea to impact
Parent company · Growth
The company behind Naturals by Rakhi, VIRA and others. I lead marketing across video, digital ads, customer support, brand strategy, social media, creative design and web.
Practical, lessons on marketing, personal growth, productivity and the principles that make work and life better.
Time is everything
Take back your day, one time block at a time Time-management course for students, freelancers and working people who feel busy all day but finish little. Plan your week, protect deep work and build routines that last.
Meta Ads from Zero
Campaign structure, creative testing and tracking for small brands running their own ads.
Content System Bootcamp
Turn one idea into a week of posts with pillars, a script bank and a simple publishing routine.
Ideas worth a whole book
Long-form writing on personal brand, time and growth.
Introvert to Icon
Build a personal brand without becoming someone else. A quiet person's guide to showing up online with confidence.
Time gives you every thing
সময়কে নিজের হাতে. The ideas behind the course, as a book you can keep on your desk.
The Small Brand Playbook
Marketing that works on a Bangladeshi budget. Positioning, ads and content for brands with small teams and big goals.
Tools I built for creators
Templates and kits from my own workflow, ready to duplicate.
Sujoy Creator OS
Notion workspace. One Notion workspace for your content pipeline, script bank, goals and weekly review.
Ad Hook Swipe File
PDF guide. Opening lines and angles for Meta and TikTok ads, sorted by product category.
Content Calendar Kit
Google Sheet. A monthly planner with pillars, formats and a posting tracker for small teams.
Notes on marketing and growth
Short, practical articles from my work with brands.
A Simple Framework for Testing Ad Creative
How to structure hooks, angles and formats so every test teaches you something.
কেন আপনার কনটেন্ট ক্যালেন্ডার টেকে না
ক্যালেন্ডার নয়, সিস্টেম দরকার। কীভাবে একটি আইডিয়া থেকে পুরো সপ্তাহের কনটেন্ট বানাবেন।
What a Head of Marketing Does All Day
Budgets, briefs, dashboards and a lot of saying no. An honest look at the job.
Moments behind the work
Team days, launches and the small wins we celebrate together.
The marketing team on a planning day (Team)
Celebrating a campaign win (Celebrations)
Behind the camera on a product shoot (Behind the scenes)
Gift boxes ready for the festive rush (Events)
Team lunch after a big launch (Celebrations)
Whiteboard session for next quarter (Team)
Birthday cake in the office (Celebrations)
Filming a Bangla content series (Behind the scenes)
Workshop with young marketers (Events)
Year-end team photo (Team)
What clients say
Feedback from founders, teams and students I have worked with.
Add a real quote from a client, colleague or student here. Open the editor, go to Testimonials and replace this text.
Questions people ask me
Who is Sujoy Debnath?
Sujoy Debnath, known as Dada, is Head of Marketing at Vics Ventures in Jessore, Bangladesh. He runs performance marketing, branding, creative direction and social content for Naturals by Rakhi, VIRA and Kinbe, and helps other brands grow.
What services do you offer?
I offer Performance Marketing, Business Consulting, AI Automation, Marketing Strategy, Brand Positioning, Content Strategy, Creative Direction, Filmmaking. Every project starts with a short audit and a clear plan with numbers we track every week.
How can I start working with you?
Send me a message on WhatsApp, book a free call, or leave your number and I will call you back. We talk about your goals, then I send a simple plan.
Which ad platforms do you run?
I run campaigns on Meta (Facebook and Instagram), Google and TikTok, with proper tracking such as the Meta Pixel and Conversions API.
Are your courses in Bangla?
Yes. My courses are taught in Bangla, and some include English, so they are easy to follow for learners in Bangladesh.
How do I pay for a course, book or product?
You can pay with bKash, Nagad, Rocket or card. After payment I confirm your order on WhatsApp and send access within 24 hours.
Let's Build Something Extraordinary
Tell me where your business is today and where you want it in 90 days. I'll reply with an strategic plan.